In an era when corporate CEOs are urged by consultants to quickly apologize for mistakes, Amazon.com's founder and CEO Jeff Bezos has taken that advice to heart.
In an extraordinary blog posted yesterday, Bezos apologized for Amazon's handling of illegally sold copies of George Orwell's 1984 and other novels on the Amazon Kindle e-reader.
"Our 'solution' to the problem was stupid, thoughtless and painfully out of line with our principles," Bezos wrote. "It is wholly self-inflicted, and we deserve the criticism we've received. We will use the scar tissue from this painful mistake to help make better decisions going forward, ones that match our mission."
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